Uno work in ukraine Essay Example for Free

Uno work in ukraine Essay Remote relations of Ukraine have begun to create after it acknowledged the Declaration of State Sovereignty in 1990 and particularly after the Act of Independence of Ukraine was reported in 1991. Ukraine was up to that point, despite the fact that it had its own seat in the United Nations and was one of its 51 establishing states, a piece of the Union of Soviet Socialist Republics and in this way incapable to lead it own international strategy. The Declaration of Independence turned into the foundation and beginning stage making of the international strategy rules that would meet the rules of the present-day circumstance. The needs of Ukrainian international strategy have experienced a long procedure of modification, for the most part due to complex residential and worldwide circumstance. During the principal long stretches of its autonomy the principle international strategy objectives were to win global acknowledgment of Ukraine and build up relations with different nations, particularly with the neighboring previous Soviet republics and with other European and universes nations. Other crucial pieces of this procedure were planned for making sure about national security of the nation, guaranteeing regional trustworthiness and expand the political system. One of the most critical strides in the development of the lawful premise of Ukraine’s global relations was the movement on the Basic Directions of the Foreign Policy of Ukraine, acknowledged by Ukrainian parliament in 1993. This report decided Ukraine’s key national enthusiasm for the international strategy, characterized its standards and rules and set the needs of the international strategy. The accompanying needs were sketched out in the goals: advancement of respective interstate relationships,â enlargement of the investment in the European co-activity, joint effort with the Commonwealth of Independent States (CIS) part states, support in United Nations (UN) and other worldwide associations. In the next years (1994 1997) Ukraine began to pick up status of being a compelling state in the district of Central and Eastern Europe. A ton of endeavors were made to include the country when all is said in done European procedures. The international strategy moved its concentration from setting up global relations to advancing Ukrainian national interests. As the combination procedure in Europe grew, so did the Ukraine’s enthusiasm for being associated with European and Euro-Atlantic structures. Ukraine took dynamic part in all the procedures taking in both Europe and the world. Its main goal was to reestablish European personality which principally implied its joining into European structures, particularly in the European Union, in support of European and Atlantic associations, and dynamic investment in neighborhood activities and instruments of participation. Ukraines association in European incorporation forms is important to get enrollment in the World Trade Organization (WTO). Europe orientated international strategy doesn’t forestall Ukraine to create two-sided coordinated effort with vital accomplices, for example, the Russian organization, the United States of America Azerbaijan, Uzbekistan and Poland. Further endeavors will be put resources into advancement of other respective understandings, particularly with nations in Central and South Asia, the Asian-Pacific locale and in the Middle East. Current possibilities in Ukrainian international strategy are somewhat shaky. The local emergency which out broke after March 2006 parliamentary races and brought about the inability to restore the Orange Coalition has prompted multi-vectorism in Ukraine’s international strategy. Multi-vectorism is an aftereffect of various international strategy communicated by the president and the head administrator. Despite the present issues , Ukraine’s international strategy has indicated a lot of coherence and it is probably going to remain the case. Late improvements propose that an accord have risen on immeasurably significant international strategy issues. Understand more: http://www.ukessays.com/papers/european-examines/ukraine-strategy profile.php#ixzz3543GXFgu

The American Airlines and US Airways Merger

The American Airlines and US Airways Merger Mergers and acquisitions compare to the conclusive changes for organizations. In the contemporary business condition, they are progressively being embraced to improve rivalry through expanded exhibitions. Comparative associations blend henceforth their drawn out endurance in the serious condition (Weston, 2014). Commonly, mergers and acquisitions bring about hierarchical monetary turn of events. The organizations included develop their piece of the pie and limit in this way developing venture portfolios to encourage chance decrease. They smooth the advancement of entering new markets, signifying investors worth and offer better economies of scale. At this viewpoint see, about all traded on an open market organizations have encountered a significant procurement sooner or later in the United States, so did the American Airlines and US Airways in ninth December 2013. The two organizations work under a similar radar of airspace business. The American Airlines and US Airways converged to shape American Airlines Group, Inc. as a traded on an open market carrier holding organization situated in Fort Worth, Texas, United States. The objective organization was American Airlines. American Airlines kept up 72% of the organization while US Airways took the rest 28%. Most of the offers were dispersed to US Airways investors and American Airlines past loan bosses. This union end result the biggest carrier all inclusive with 336 areas in 56 countries around the world, more than 6,700 every day flights, in excess of 100,000 representatives and a working income of $40billion. Up 'til now, American Airlines Group, focuses to take the conveyance of more than 600 new airplanes including at least 500 restricted bodied and 90 wide-body worldwide flights (American Airlines News, n.d.) Look at the conditions that brought about the merger or securing for the chose organization. Estimate on two (2) reasons why the subsequent choice to combine or to procure/be gained was made. Conditions that brought about the merger of American Airways and US Airways The chief conditions which lead to America Airlines and US Airways merger from a theoretical perspective sets from the money related issues. US Airways was an American Airlines loan boss as per an insolvency court documenting expressed under Chapter 11 liquidation security. It had just experienced through over a time of misfortunes and conservations. The supervisory crew had considered an independent rebuilding plan previously. It additionally uncovered that American Airlines anticipated converging with another aircraft and US Airways introduced the potential fit. Besides, the two organizations had comparable tasks. These episodes offered ascend to conceivable useful and potential merger activity which appeared at long last as the two of them consented to a merger. Reasons that came about to the merger The principal reason with regards to why the subsequent choice to combine was made was the way that the merger would make a book balance by engrossing out the chapter 11 court documenting after proper restitutions and different installments. Hereafter, the blended organization would work in budgetary opportunity accomplished for the drawn out result. Working along with the pooled cost of capital would bring down operational expenses and acknowledge expanded returns than if the two organizations worked independently (Weston, 2014). It would be less expensive for both American Airlines and US Airways to inside contribute and eye for development of its organizations and activities. Gaining new airplanes and other related resources would be less expensive due to the assembled deal buy. Besides, American Airlines and US Airways would bring about a level merger that would frame a solid column to accomplish a serious edge in the worldwide scale. This would prompt accomplishing extra an incentive in carrier tasks and business on the global market. The anticipated collaboration esteem, would guide the consolidated organizations to structures that could yield higher incomes, lower costs and the general expense of capital (Cooper, 2014). The merger and obtaining of the organizations would give the consolidated gatherings an edge over their opponents as far as business openings. After the union, they would abuse the developing patterns in the market together. This would likewise aid hole filling of the partys shortcoming and childhood of huge quality principal for predominance in the carrier business. These reasons moved American Airlines and US Airways to settle on the choice to combine. Survey the noteworthy positive (or negative) impacts of the merger or obtaining. Give in any event two (2) instances of those impacts since the merger or securing has been finished. Impacts of the merger Fruition of the American Airlines and US Airways added to various noteworthy beneficial outcomes. The significant key advantage was power solidification and command over the market. This encouraged the passage into new markets and bigger offers in the current market. It improved economies of scale which compared to procurement of more resources as airplanes (Cooper, 2014). Sharing assessments expanded money related influence causing them to use a lot of its advantages by sparing expenses (Ulijn, 2013). Therefore, the joined carrier organization offered increasingly helpful timetable to itinerary items with access to more goals around the globe. Their joined armada proceeded with infiltration to work more courses with the biggest armadas of airbuses all through the world associating more individuals and advancing broadening of worldwide organizations and multicultural. For example, it is as of now works 336 goals in excess of 50 nations on the planet. As of now, the joined organizatio n utilizes more than 100,000 individuals over the globe (Cooper, 2003). Combining the two aircrafts brought about the arrangement of a solid association of an efficient client assistance than previously. The association embraced to administer deliberate course of action in instances of liquidation consequently giving laborers more capacity to arrange and keep up their wages. It lifted off specialists enduring during the previous years. Endless supply of the merger, it gave better advantages and remuneration to the joined carriers workers. Likewise, workers are essentially profiting by being a piece of a main worldwide organization with more grounded monetary establishment and serious stage for more noteworthy long haul profession open doors just as greater business openings. In any case, the converging of the two organizations had some negative impacts also. Their mix forms them to carry on like a restraining infrastructure on account of working in the comparable business. Restraining infrastructure implied less rivalry and more significant expenses. Setting high flight costs because of absence of rivalry harms the explorers and other assistance buyers. This lead to visit claims from the contradicting bodies, this is problematic to the flourishing industry (Cooper, 2003). The converge of American Airlines and US Airways suggested a blend of comparative operational capacities along with over ability. The greater part of the US Airways representatives confronted contacts by the inside rivalry and must be saved consequently the organization wound up losing a portion of their gifted specialists. Work challenges proceeded in light of the chapter 11 which brought about solidified annuity and decreased advantages. For example, the Labor Law despite everything follows up in assurance of reasonable terms. Look at the hierarchical structure that has come about because of the merger or procurement. Dissect the significant contrasts between the subsequent organization and the first two (2) associations. New Organizational Structure Consequence to the Merger The authoritative structure outcome to the merger included positional move among the personell. Doug Parker, the previous leader of the US Airways turned into the C.E.O of the blended organization while Tom Horton turned into the active. He turned into the administrator of the new companys top managerial staff. Derek DeCross kept up his job as the VP of the worldwide deals for the new American Airlines. President Scott Kirby held a similar job at the new American Airlines. The remainder of the authoritative structure was a mix of places that held the most serious human asset (Cooper, 2003). Contrast between the subsequent Company and the Original Ones There is an exceptional distinction between the first organization and the merger. This is ascribed to the thought that American Airlines was known to be conventional as far as business advancement and lead while US Airways was known to be less formal and straightforward. The subsequent new American Airline is a solid mix of their distinction in culture, custom and straightforwardness. American Airlines served 277 goals while US Airways served 193 goals. The new American Airline consolidated this number to frame a few additional goals associating the world. The subsequent organization, consequently, shaped an increasingly steady structure that contained a greater operational gathering than the first organizations (Ulijn, 2013). At first the first organizations worked locally however their union gives them capacity to work universally clearing approach to worldwide strength. Decide if the HR the executives practices of the organization were adjusted to mirror the result of the merger or obtaining. In the event that no progressions were essential, theorize on the reasons why they were most certainly not. Give a method of reasoning to your reaction. Alteration of Human Resource Management Practices The human asset the executives practices of the organization made acclimations to think about the result since this zone demonstrated a major test preceding the merger. Benefit sharing and execution motivating forces, direct remuneration, retirement alternatives and arrangement for assistance were completely overhauled and refreshed. They solidified a lot of their preparation at the essential center and at the new home office in order to give the most thorough hands-on aptitudes fundamental for the procedures of the merger. This went down to drive bosses and supervisors at both air

How to Start an ADHD Parent Support Group

How to Start an ADHD Parent Support Group ADHD Parenting Print How to Start an ADHD Parent Support Group By Keath Low Keath Low, MA, is a therapist and clinical scientist with the Carolina Institute for Developmental Disabilities at the University of North Carolina. She specializes in treatment of ADD/ADHD. Learn about our editorial policy Keath Low Updated on June 24, 2019 ADHD Overview Symptoms Causes Diagnosis Treatment Living With In Children Caiaimage / Getty Images When your child has ADHD, the stressors and the uncertainties around parenting issues can quickly grow, leaving a parent to feel unsure, frustrated, overwhelmed â€" and sometimes quite alone. Connecting with others who understand and have experienced the same challenges can help. Such a group can provide not only that important sense of community and support, but it also provides accurate information and education about ADHD and how to best manage it. But what is a parent to do if there is not an ADHD support group in his or her area? Susan Collins from Greensboro, N.C. found herself in this situation after her son was diagnosed with ADHD at a young age. I started asking around if there were any local support groups for parents of children with ADHD, remembers Collins. The answer was the same -?No, but that is a great idea! You should start one. And so she did, along with fellow parent Blair Churchill. The Beginning of the Greensboro Area ADHD Parent Support Group Collins and Churchill met in the fall of 2007 at a lecture on Understanding ADHD given by an area psychiatrist and sponsored by the local hospital, Moses Cone. I was so encouraged by the room completely full of parents all dealing with similar issues, recalls Collins. I sat next to Blair and we realized our boys were exactly the same age with ADHD. Sherri McMillen (from the marketing department of Moses Cone Behavioral Health Center) facilitated the presentation that night. After the meeting, Blair and I talked to Sherri about how beneficial it would be to be able to meet with local parents again to share stories, as well as learn information from area professionals. Collins and Churchill met with McMillen in the following weeks and the mission to start a local support group for parents of children with ADHD officially began. Community Resources to Support the Group In addition to McMillen at Moses Cone, Collins and Churchill reached out to Dr. Arthur Anastopoulos, founder, and director of the ADHD Clinic at the local university, University of North Carolina-Greensboro. Dr. Anastopoulos, a nationally recognized expert in ADHD and professor in the department of psychology, fully supported the mission of a parent-initiated, parent-directed support group. He offered his professional guidance and signed on as the groups clinical advisor. Collins and Churchill then met with Brooke Juneau from Family Support Network. Family Support Network of Central Carolina serves families whose children have been diagnosed with a special need or chronic illness, or who have been born prematurely. They were a fantastic support to us on how to start up a community support group as they assist in several other parenting support groups in the area, explains Collins. Everything began to come together - a clinical advisor and expert to guide them (Dr. Anastopoulos), assistance on how to start a community support group (through the Family Support Network), and help in marketing and getting the word out about the group (through Moses Cone Behavioral Health). It was really the perfect pairing of these three community organization and two moms. Everyones expertise complimented each other and we all worked together so well, says Collins. Our planning meetings became something we all looked forward to and strong friendships were formed. After almost a year of planning, the first community support group meeting was held in September 2008 at a local church, Trinity Church (who continues to graciously provide meeting space for the group free of charge). Moses Cone supplied fliers promoting the meeting that Blair and I took all over town - to pediatricians offices, psychologists, schools, grocery stores, libraries, etc., recalls Collins. Moses Cone Behavior Health and Family Support Network have quite an extensive email ListServ and they were able to send the flyer out to all the schools in the area, as well as to professional - doctors offices, psychologists. There were 50 parents that came to our first ever support group and we were thrilled! The Focus of the Support Group The support group meetings are structured beginning with a 30-minute social time with refreshments, then an hour-long presentation by a speaker or panel of ADHD experts, followed by a 30-minute period for questions and answers. Speakers have included local psychologists, developmental pediatricians, psychiatrists, education specialists, representatives from the school systems Exceptional Children program, and even nationally known experts on ADHD. Each support group meeting has a high-quality speaker who is an expert in the field of ADHD. I think the professionalism of our group draws many people, says Collins who explains that the focus of the group is to provide evidence-based information about ADHD to parents and caregivers. We wanted scientific, legitimate information provided by our speakers. There seems to be so much information available via the Internet, etc. that is NOT valid related to ADHD and we wanted a place where parents could get current, accurate information. Surveying Parents for Topic Interests Collins and Churchill also developed a survey which was distributed to parents to determine what topics related to ADHD were of interest. The topics for the year were then based on the survey response. Topics covered have included ADHD 101, medication management, parenting strategies, classroom accommodations, school-based interventions, managing transitions, and other difficult home behavior, improving peer relationships, and ADHD in adults. Collins notes that the look of the group may change over time, but the initial vision has been to continue with a lecture type meeting with QA at the end. This format seems to work well, provides ADHD education  and is comfortable for new parents. In this setting, no one is put on the spot or made to participate, though parents may certainly choose to participate. The atmosphere is respectful, supportive, welcoming and unintimidating. This is a challenging diagnosis and it has been so helpful to meet other parents going through similar journeys. It has made a big difference for all of us to feel supported, says Collins. Honestly, I think our planets were just aligned perfectly for this group to be formed. I think all these groups - Dr. Anastopoulos and the UNCG ADHD Clinic, Moses Cone Behavioral Health, the Family Support Network, and Trinity Church â€" saw the need was there for the community and everyone contributed what they could and it just worked.

No Child Left Behind Act Essay - 1364 Words

Introduction No Child Left Behind Act (NCLB) was passed by Congress in 2001 with overwhelming bipartisan support. On Jan. 8, 2002, the Act was signed into law by President George W. Bush. The initiation of this policy in the education sector marked the most recent expansion of the federal role in education especially to the Elementary and Secondary Education Act of 1965. The NCLB policy was developed out of the concern that the American education system was historically disadvantaged over time, and the federal government needed to play a greater role in increasing its responsibilities in the education sector for purposes of making the American education sector internationally competitive. The policy put a particular focus on ensuring progress of all students academically and boosting the performance of a critical group of students whose performance trail than their peers including the poor and the minority, students in special education and English-language learners. The NCLB policy marked the biggest intervention in education by the federal government in the United States. The purpose of the intervention was to transform publicly funded education from conception to adulthood. The policy aimed at improving education for all, especially those from disadvantaged backgrounds for purposes of closing the gap between the white and colored students. The NCLB affects most components of the elementary and secondary education including assessment, curriculum, teacher qualification,Show MoreRelatedNo Child Left Behind Act1621 Words   |  7 Pages The support for the No Child Left Behind Act plummeted down shortly after the act passed. Many people supported the act at first sim ply because they supported the goals of the act, once they saw the results, their opinions changed. One of the biggest arguments towards No Child Left Behind is that it is unfair. People believed the resources of difference schools were unequal, and thought the Title 1 funding that the schools received should go to ensuring all schools had equal resources. Many peopleRead MoreThe No Child Left Behind Act1670 Words   |  7 Pages Literature Review: Every Student Succeeds Act Suzanne Hatton, BSW, LSW University of Kentucky-SW 630 Abstract This literature review seeks to explore the Every Student Succeeds Act (2015), a bipartisan reauthorization and revision to the No Child Left Behind Act (2002). The Every Student Succeeds Act (ESSA) is the first law passed in fourteen years to address Reneeded changes to the No Child Left Behind Act (NCLB). Considered progressive and innovative at the time of itsRead MoreThe No Child Left Behind Act875 Words   |  4 PagesThe No Child Left Behind Act â€Å"NCLB† was a bill passed by the Senate in 2001 and signed into law by President George W. Bush on January 8, 2002. It was a revision of the Elementary and Secondary Act â€Å"ESEA† of 1965 by President Lyndon Johnson. The NCLB was intended to help children in lower-income families achieve the same standard of education as children in higher income families. This was done by the federal government providing extra finances for Title I schools in exchange for a rise in academicRead MoreNo Child Left Behind Act1418 Wor ds   |  6 Pagessystematic oppression. The flowing water of oppression floods poor schools; drowning students with dreams, and giving no mercy. The only ones safe from the water are the privileged, who are oblivious to the fact that it exists. George Bush s No Child Left Behind Act, which passed in 2002, mandated annual standardized testing in math and reading. If schools received insufficient scores, they were punished or shut down. This fueled the construed concept that a school is only doing well if the students haveRead MoreThe No Child Left Behind Act Essay921 Words   |  4 Pagesuccessful at it. (Source 7) Next, the â€Å"No Child left behind Act† it was signed by President George W. Bush and it passed with bipartisan support on Jan. 8, 2002. This Act states that there will be mandated annual testing in the subject reading and math and science. In the grades 3-8 and 10th grade. It shows the Adequate Yearly Progress of each school in the system of the United States. (source 1) The biggest point of this Act is that no child is â€Å"trapped in a failing school† (source 1). That eachRead MoreThe No Child Left Behind Act2120 Words   |  9 PagesWhen President George W. Bush signed the No Child Left Behind Act (NCLB) into law in 2002, the legislation had one goal-- to improve educational equity for all students in the United States by implementing standards for student achievement and school district and teacher performance. Before the No Child Left Behind Act, the program of study for most schools was developed and implemented by individual states and local communities†™ school boards. Proponents of the NCLB believed that lax oversightRead MoreThe No Child Left Behind Act1988 Words   |  8 PagesJanuary 8, 2002, George W. Bush signed the No Child Left Behind Act into law (also known as the NCLB). The No Child Left Behind Act was the latest reauthorization of the Elementary and Secondary Education Act of 1965, a federal education bill addressing the nation’s schools. At his signing ceremony, Bush stated, â€Å"There’s no greater challenge than to make sure that every child—and all of us on this stage mean every child, not just a few children—every single child, regardless of where they live, how they’reRead MoreThe No Child Left Behind Act1592 Words   |  7 PagesThe No Child Left Behind Act was the biggest educational step taken by president Bush and his administration. Its main goal included the increase of achievement in education and completely eliminate the gap between different racial and ethnic grou ps. Its strategies had a major focus on uplifting test scores in schools, hiring â€Å"highly qualified teachers† and deliver choices in education. Unluckily, the excessive demands of the law have not succeeded in achieving the goals that were set, and have causedRead MoreNo Child Left Behind Act1747 Words   |  7 PagesNo Child Left Behind Introduction The No Child Left Behind Act (NALB) was signed into law by the former President of the United States George Walker Bush on the 8th of January 2002. It was a congressional attempt to encourage student achievement through some reforms focused on elementary and secondary education programs in the United States. The NCLB requires that within a decade all students including those with disabilities to perform at a proficient level on their state academic evaluation testsRead MoreThe No Child Left Behind Act1124 Words   |  5 PagesChristian J. Green Dr. Shoulders NCLB and ESSA 28 February 2016 The No Child Left Behind Act (NCLB) was authorized by and signed into law in 2002. NCLB was a reauthorization of the Elementary and Secondary Education Act (ESEA) of 1965. NCLB was meant to hold schools to higher standards, enforce accountability, and close achievement gaps that had existed in education since ESEA was enacted. Nevertheless, the rigorous standards and goals set forth under NCLB were never attained. ESEA Flexibility could

Poem Analysis I Absolutely Love Poetry - 935 Words

I absolutely love poetry. Poetry can have so much meaning written in the words. When I think of a poem, I think about someone pouring their heart out to me. They use rhythm and schemes to draw us into the words. We talked about â€Å"The Passionate Shepherd to His Love,† â€Å"A Valediction: Forbidding Mourning,† â€Å"On My First Son,† â€Å"the Loveliest of Trees, The Cherry Now,† and â€Å"My Papa’s Waltz.† All of these poems were short and to the point. However, my favorite was â€Å"On My First Son† because it actually made me feel where the author is coming from the best. Yet, I will talk about all of these. â€Å"The Passionate Shepherd to His Love† talks about a man wanting someone to come live with him. He speaks of all of the things they will do together. The rhyme scheme goes AA BB. This means that the first two lines rhyme with each other, as well as the last two lines. In these stanzas, or quatrains, many things wer e told in a specific rhythm. For example, the first line went â€Å"COME live WITH me AND be MY love.† It was as if the line was going â€Å"Da-dum Da-dum Da-dum.† This entire poem goes along like this rhythm. During this poem, I saw several reasons why the person should live with him. For instance, he talks about walking through fields and wilderness. This is to make the person live with him. This writing made me feel safe and adventurous because Marlowe wants me too. As for the next poem, it was more difficult to understand. â€Å"A Valediction: Forbidding Mourning† talks about a man tellingShow MoreRelatedJohn Donne Love Poetry1442 Words   |  6 Pageslies is that, in poetry, all facts and all beliefs cease to be true or false and become interesting possibilities†¦It may not, perhaps, be absolutely necessary that he believe it, but it is certainly necessary that his emotions be deeply involved, and this they can never be unless, as a man, he takes it more seriously than as a mere poetic convenience.† It is Donne’s sensibility and his personal experiences which are revealed with a vibrancy of language in his love and religious poetry that make himRead MoreTranslating Culture Loaded Words Of Audiovisual Translation Essay1226 Words   |  5 Pagesimportance to literal translation does his or her best to reproduce the ideas and writing style of original work, retaining in the version as many rhetorical devices and sentence structures of the original as possible†(Tan Weiguo, 2005:15) 4.1.2 Analysis of culture-loaded words of literal translation As the writer have mentioned above, it indicates that the imperial palaces mostly adopt literal translation. The Forbidden City in Qing Dynasty is a symbol of Chinese ancient buildings, having profoundRead More Analysis of Randall Jarrells The Death of the Ball Turret Gunner1310 Words   |  6 PagesAnalysis of Randall Jarrells The Death of the Ball Turret Gunner Many of the great poems we read today were written in times of great distress. One of these writers was Randall Jarrell. After being born on May 6, 1914, in Nashville Tennessee, Jarrell and his parents moved to Los Angeles where his dad worked as a photographer. When Mr. and Mrs. Jarrell divorced, Randall and his younger brother returned to Nashville to live with their mother. While in Nashville, Randall attended Hume-Frogg highRead More Reflective Essay on College Writing839 Words   |  4 PagesReflective Essay on College Writing This semester was my very first semester as a college student. Being the first, it was probably the semester I would learn the most in. I learned the expectations for writing that I will have to live up to for the next four years of my college career. Though my high school teachers were usually demanding because I was in the Honors English section throughout high school, writing in college has still ?raised the bar? for me. Also, in high school, we would haveRead MoreAnalysis Of Edgar Allan Poe s The Raven 1514 Words   |  7 Pagesliked to write poetry and short stories whose genres included mystery and horror. He’s well known for some of his most popular works such as The Raven, The Tell-Tale Heart, and Annabel Lee. Edgar Allan Poe has written many different pieces of literary work that make him unique from the rest. His literary works evoke deep thoughts and imagery. Poe was born in Boston, Massachusetts but mostly lived in Richmond, Virginia. Poe wrote his first book in 1827 called Tamerlane, and Other Poems. Later on,Read MoreAnalysis Of The Poem Porphyria s Lover By Robert Browning1959 Words   |  8 PagesWith so much poetry coming out of Britain it can be hard for any of it to stand out from the rest, but â€Å"Porphyria’s Lover† by Robert Browning and â€Å"A Poison Tree† by William Blake manage to stand out from other poems. These two poems differ in structure, writing style, and voice but both have something that sticks them out from the rest; murderers without a moral compass. While murder isn’t new to poetry it is rare to find it as nonchalant as it is in these two poems. These killers were not killingRead MoreAnalysis of Three Works of Poetry: My Papas Walts, Our Father, and The Early Purges858 Words   |  4 PagesAnalysis of Three Works of Poetry: My Papas Walts, Our Father, and The Early Purges Obviously our childhood is the most important period of our lives, it determines how we develop and can have a great influence on we will be like when we grow up. Much of our formation depends on our parents and how strict they are etc. I have had a reasonably good childhood. I have had two parents who have jobs, which means two sets of wages are coming into the house every week. ThatRead MoreNotes from the Underground by Fyodor Dostoyevsky1616 Words   |  7 Pagesdiction, style, grammar, and many other literary devices to show the reader that the narrator is lacking the knowledge to communicate with another human being thus giving a tortured man to define what the meaning of life is to someone who feels no love, happiness, sympathy, and has no features that make up the human soul but has everything that is materialistic. Many critics state that ‘Underground Man’ is lost within society but Ian Johnston has a lecture where he portrays ‘Underground Man’ asRead MoreWilliam Wordsworth s The World Is Too Much With Us1348 Words   |  6 PagesNature The poems â€Å"The World is too much with us† by William Wordsworth and â€Å"A Happening† by Denise Levertov address the conflict between nature and society. Wordsworth’s poem addresses how society is becoming less because of unlimited desires. Levertov reflects Wordsworth’s values, but using unique images to present this idea. Although these poems approach the same theme, literary language and literary devices make them distinct. Literary devices can strengthen the message in a poem. For exampleRead MoreEssay on Renowned Villanele1590 Words   |  7 PagesRenowned Villanelle â€Å"Do Not Go Gentle into That Good Night† by Dylan Thomas is a magnificent poem that expresses great power, beauty, and gentleness, in which tone and emotion are exquisitely blended. His poem illustrates various ways to approach death. In expressing this, Thomas believes that one should not be so accepting and giving to death, but advocates living up until the last breathe. Thomas’s message is a plea to his ill, dying father, pleading him not to give in, but to fight death. Thomas

Desegragation of Schools Free Essays

string(29) " six thousand more students\." President Lincoln’s Emancipation Proclamation freed the black people from the bondage of slavery. Shortly after Lincoln issued the Emancipation Proclamation, Congress passed three Constitutional amendments and four Civil Rights acts securing Negro rights. In 1896, Plessy v. We will write a custom essay sample on Desegragation of Schools or any similar topic only for you Order Now Ferguson, the Supreme Court ruled that it was not wrong for a state to use discriminatory seating practices on public transportation and that each state may require segregation on public transportation. It sustained the transportation law that ordered separate but equal transportation facilities for blacks and whites. The Supreme Court went on to make several other significant decisions sanctioning racial segregation in other circumstances and in other places. The Supreme Court subsequently ruled to authorize racially segregated schools. Prior to the Brown decision, there were significant Supreme Court decisions in this country in the 1930’s and the 1940’s through which blacks gained important civil rights. Blacks were admitted to white Law Schools. White Primaries were outlawed. Racially restrictive covenants in real estate sales were voided. In 1954, the renowned case, Brown v. Board of Education was decided. The Supreme Court declared segregated schools were inherently unequal and therefore unconstitutional. It called for the elimination of discrimination in all public schools. Because the Supreme Court focused on the race issue in public schools, so did the nation. In 1955, Brown v. Board of Education II was decided. The court ruled that blacks need not be immediately admitted to pubic schools on a racially nondiscriminatory basis, but that school boards should eliminate segregation â€Å"with all deliberate speed. † In the South, there was massive resistance to the desegregation of schools. For the next ten years after the Brown I and II decisions the Supreme Court took an inconspicuous position. In 1965-1966 Judge John Minor Wisdom from the 5th Circuit Court of Appeals made three decisions that transformed the face of school desegregation law. The three cases were Singleton v. Jackson I and II and U. S. v. Jefferson County Board of Education. The critical premise set forth in these decisions was that school boards had a positive duty to integrate, not merely to stop segregating. U. S. v. Jefferson County Board of Education was one of the most important school desegregation decisions. It was a remedial decree which outlined in detail specifically how school districts were to equalize educational opportunity. This decision foretold of a level of judicial involvement in local education that would have been unimaginable at the time of the Brown decisions. In 1968, the U. S. Supreme Court decided in Green v. County School Board that the school board had the responsibility of affirmative action integration and that it must assume that responsibility immediately. The Court said that school boards would be judged on performance, not on promises or paper. The performance of school boards was to rely on statistical evidence. In 1969, the issue of faculty assignments was addressed in the Supreme Court in U. S. v. Montgomery County (Alabama) Board of Education. The Court set forth a racial ratio of teachers in the school district using quantitative standards. This decision marked the first time the Supreme Court sanctioned the inclusion of affirmative numerical goals in a school desegregation remedy. It was an overdue attempt to give the lower courts and school boards positive guidance as to what faculty desegregation required. Also in 1969, Alexander v. Holmes (Mississippi) Board of Education ordered school systems to integrate no later than February 1970. Eventually, this deadline was extended for years. In that same year the Court, in Carter v. West Feliciana Parish School Board, scolded the school board for delaying student desegregation. In 1970, the Supreme Court decided Swann v. Charlotte-Mecklenburg (Virginia) Board of Education. This was the first decision made by the Supreme Court during the Nixon administration with the two new Chief Justices who were Nixon appointees. In this first decision, written by Chief Justice Warren E. Burger, one of President Nixon’s nominees, the court found Charlotte-Mecklenburg out of compliance with Green. The Court adopted the Finger Plan, a plan proposed by Dr. John Finger, an expert witness in the case selected by the Court. The Finger Plan was to result in schools throughout the system ranging, ideally, between nine and thirty eight percent black enrollment. These percentages were not an absolute, but a goal. It involved busing an additional thirteen thousand students and buying over one hundred new school buses. Start up costs to implement this plan were over one million dollars, with annual operating expenses of over one half of a million dollars. Swann v. Charlotte-Mecklenburg laid the framework for all future court decisions involving busing. It also implemented the Green decision. Basically, it said that if a school district is found to be in constitutional violation, an appropriate remedy must be implemented. In 1974, the Swann case was closed, leaving the constitutional operation of the schools to the Board of Education. In 1970, Senator John Stennis of Mississippi and other Southern Senators proposed that new federal desegregation guidelines be enforced uniformly across the country. The Stennis amendment was adopted by the Senate. During the 1960’s, urban schools in the North and the South were untouched by the Courts. The Courts had been concentrating on the rural South. The 1960’s had seen a great migration of rural Southern blacks to Northern cities. In the early 1960’s, three fourths of all blacks in the United States lived in urban areas. The north had its own way of distancing blacks, ghettos. In the South, there was de jure segregation of schools, which is segregation of schools required by law. In the North, there was defacto segregation of schools, which is segregation of schools due to residential segregation. In 1972, the Supreme Court heard its first northern and western case, Keyes v. School District No. 1 (Denver, Colorado). The court found the school district guilty of subtle racism. The remedy that the Court implemented was the busing of six thousand more students. You read "Desegragation of Schools" in category "Papers" Many elementary school students went one half day to a segregated school and one half day to an integrated school. In 1974, Federal District Court Judge Garrity found that the Boston, Massachusetts School Committee was implementing a systematic program of segregation affecting all students, teachers and schools. The Court imposed the remedy of mandatory busing. This order created chaos and social upheaval in the city of Boston. In 1974, Milliken v. Bradley posed a question of remedy to the Supreme Court. The Federal District Court had found that the city of Detroit, Michigan was obstructing integration. The question before the Court was could the Court use suburban students to desegregate inner city schools. The Court’s decision was that suburban students could not be used to desegregate inner city schools. It was a decision that gave priority to educational democracy over school integration. This decision upheld the right of the middle and upper classes, which are predominantly white, to flee the inner city to the suburbs and to educate their children in suburban schools. The segregation that occurred in Detroit’s urban school system was the result of segregated housing practices. This was the first major defeat of the pro-integrationist forces in the Supreme Court. It was the beginning of a continuing trend in the Supreme Court. School desegregation is unfinished business. The desegregation of schools has not significantly improved black students’ achievements, nor has it eliminated segregation in American society as a whole. Racism and prejudice continue to be a major problem in our country. Many problems with our current methods of desegregation of schools have become apparent. However, the United States is relatively inexperienced at the business of racial equality, since the desegregation of schools began just thirty four years ago with the Supreme Court’s decision in Brown v. Board of Education. There are many points that need to be refined. Desegregated schools send a message of victory to the black community, that of equal protection under the law. However, community support of school desegregation as well as the attitudinal makeup of the individual and the influence of his family and peers are important factors that influence whether or not a child feels a sense of power. A child’s self esteem can be affected either positively or adversely by attendance at a desegregated school. A child’s self esteem depends on his social interactions and reflects others perceptions of him and of the organizations with which he is affiliated. A child’s self esteem is not effectively raised by attendance at a racially mixed school with a poor reputation, nor is it raised by attendance at a high status school where the child is looked down upon. Schools that are racially mixed and are located in naturally desegregated neighborhoods foster and heighten a child’s self esteem. A person’s sense of powerlessness is closely related to their comparison of their own deprivation as compared to others. A segregated black child has less awareness of his family’s low status in the mainstream of society than in a desegregated school where the student will become aware of how deprived he is in comparison to other students. The expectations of parents, teachers and friends also motivate the child. A child sees his performance through their eyes. He is also motivated by their expectations for him. In the ghetto school expectations are low. In a desegregated school, expectations are much higher, but not necessarily for the black, or bused, students. Higher teacher expectations can motivate students in any school. Assimilation of middle class ideas and values depends on how much a child is exposed to them. This is more an integration of the social classes than of race. The climate of the integrated group is an important factor in the assimilation of new values. A desegregated school does provide for exposure to different value systems. Attendance at a desegregated school not only exposes a child to different value systems but also changes his attitudes towards other races and classes. This is a process that takes time. Contact with other social classes of people and races of people and the knowledge of and familiarity with one another is the basis for overcoming prejudice. Prejudice is the pre-judgement, positive or negative, of another person on the basis of that person’s appearance, sex, race, ethnic background or any particular belief. As well as acquainting students with the history of school desegregation, I also wish to educate students as to the extreme prejudice and discrimination that blacks in the United States have been subjected to throughout our history. I want the students to have a knowledge of the segregation laws, also called Jim Crow Laws. This is a very painful part of our heritage that is omitted from history textbooks. I feel our inner city students should be educated about the history of their ancestors and about the continuing journey of blacks from slavery to equality. Segregation is the method of physically separating people by race. It was developed by whites after slavery was abolished with the purpose of confining and controlling blacks. In the North, slavery was abolished by the 1830’s. The free northern blacks could not be bought or sold. They could not be separated from their families. They couldn’t be legally made to work without compensation. However, the blacks were by no means equal to the whites. The doctrine of White Supremacy was universally accepted. Northerners made sure blacks understood their status. One of the major ways the blacks were confined was through segregation laws. In the South, the first place segregation emerged was in the cities. The institution of slavery in Southern cities found blacks and whites living in the same house, divided only by a wall. This was unlike the rural South, where slaves lived in separate houses from their masters. The purpose of segregation was the convenience of the masters and the control of the slaves. After the Civil War, Lincoln declared in his Emancipation Proclamation that all slaves were freed. Immediately afterwards, blacks and whites established physical and social distance between themselves. After the Emancipation, the states instituted the Black Codes, which imposed restrictive conditions on blacks that virtually reinslaved them. The Jim Crow Laws were instituted on the railroads. These Black Codes remained in effect until the First Reconstruction, a period of black Civil Rights. The First Reconstruction was ushered in by the Civil Rights Act of 1866, the Fourteenth Amendment to the Constitution and the Reconstruction Act of 1867. By the mid-1870’s public attitude had undergone a gradual change. There was a resumption of the policies of White Supremacy. The Redemption was the return of old Southern attitudes. The black peoples’ stigma from slavery stopped them from fighting for their civil rights, if they were not given to them. During this period, the platform of the Southern upper class white conservatives was that blacks were inferior but that they should not be subject to segregation or humiliation. Squeamishness about contact with blacks was thought to be a lower class white, or â€Å"cracker†, attitude. During this period, racism was expressed in the United States Supreme Court decisions. Between 1873 and 1898, three cases drastically limited black privileges and immunities. These cases were the Slaughterhouse Cases of 1873, U. S. v. Reese and U. S. v. Cruikshank. The Civil Rights Cases of 1883 held that the Fourteenth Amendment to the Constitution gave Congress the power to restrain states but not individuals from acts of racial discrimination and segregation. In 1896, in Plessy v. Ferguson, the court decided that the separate but equal doctrine was justification for segregation. The turn of the century was a new era of racism, spurred on by recent Supreme Court decisions. There was a renewal of the White Supremacy doctrine. When the United States acquired the Phillipines, Cuba and Hawaii we had under our jurisdiction eight million people of a dark race. Attitudes of racism against these dark-skinned people included American blacks. This period of history was marked by severe segregation laws and discriminatory practices. One such practice was the disfranchisement of the Negro. The standard procedure for disfranchisement of blacks was to set up barriers for voting through which only white men could squeeze. A voter was required to meet property and literacy qualifications. There were loopholes for underprivileged whites, such as the understanding clause, the grandfather clause and the good character clause. Before a citizen could vote, he was also required to pay a poll tax, which was a very reliable means of defranchising blacks and objectionable whites. At this time, the White Primary democratized nominations and party control. The White Primary excluded minorities and became a white man’s club. At this time, propaganda about negro crimes, such as arrogance, surly manners and impertinence was spread. Race relations deteriorated. White mobs committed ruthless acts of aggression against blacks. They set fires, wounded, lynched and murdered blacks. Many Jim Crow Laws were enacted in the years between 1900 and 1920. Up until 1900, the only Jim Crow Law on the books in most Southern states was the law segregating first class railroad cars. This law was expanded to include street cars, steamboats and second class railroad cars. In Southern states , signs were erected that read â€Å"Whites Only† and â€Å"Colored Only†. These signs were at the entrances and exits to public buildings, theaters, boarding houses, toilets, drinking fountains, waiting rooms and ticket windows. The South Carolina Code of 1915 prohibited textile factories from permitting laborers of different races to work in the same room, or use the same entrance, pay windows, exits, doors, lavatories, drinking water, pails, cups or glasses. There was Jim Crow Unionism which excluded blacks from jobs. State institutions, such as hospitals, had segregation laws. Only negro nurses were allowed to care for negro patients. Prisons were also segregated, as were homes for the aged, the indigent and the blind. Blacks were prohibited from public parks by the Separate Park Laws of Georgia, 1905. In Louisiana,a law was passed in 1914 segregating blacks and whites at circus and tent shows. In Birmingham, Alabama a law was passed decreeing that the races must be distinctly separated and must be at least twenty five feet apart from one another in any room, hall, theater, picture house, auditorium, yard, crowd, ballpark or any other outdoor place. In 1910, five patterns of residential segregation had emerged in the South. The first was in Baltimore, Maryland. It designated all white and all negro blocks. This pattern was copied in Atlanta, Georgia. The second pattern of residential segregation was in the Chesapeake Bay area cities of Roanoke and Portsmouth, Virginia. The city council was authorized to divide territories into segregated districts and to prohibit either race from living in the other’s district. A third pattern emerged in Richmond, Virginia. Blocks throughout the city were designated black or white, according to the majority of residents. Persons were forbidden to live in any block where residents are occupied by those with whom the person is forbidden to intermarry. The fourth pattern, in Norfolk, Virginia applied to both mixed and unmixed blocks. It fixed the color status by ownership as well as occupancy. The fifth pattern of residential segregation emerged in New Orleans, Louisiana. The law required persons of either race to secure consent of the majority of persons living in an area before establishing residence there. In 1917, these patterns of residential segregation were declared unlawful by the Supreme Court. The most successful attempt to circumvent the Court’s decision was the policy of Restrictive Covenant which was a private contract limiting the sale of property in an area to purchasers of the favored race. The most prevalent and widespread segregation was the consequence of the blacks’ economic status. This was the black ghetto, or slum in every Southern city. Smaller towns excluded black residents completely by making it known that their presence would not be tolerated. On the other hand, thirty towns in the South were inhabited exclusively by blacks. Other Jim Crow Laws regulating a variety of negro activities were enacted during this period in history. In 1909 in Mobile, Alabama, a curfew law required blacks to be off the streets by 10 p. m. In 1915, the Oklahoma State Legislature required the telephone company to maintain separate booths for blacks and whites. In North Carolina and Florida, public schools were required to keep the textbooks of one race separate from those used by the other. Florida specified separation even while school books were in storage. South Carolina segregated schools into a third caste, with separate schools for mulatto children. In Atlanta, Georgia Jim Crow bibles were provided for negro witnesses in court. There were also Jim Crow elevators for negroes in buildings. The prevalent belief in our country at this time, during this Redemption, was that segregation was inflexible and innate. It was also believed that legislation could not change mores. The Jim Crow Laws of this period didn’t assign blacks a fixed status. They were aggressive and destructive laws that pushed the negro further down. With World War 1, the blacks had new hope for a restoration of their rights. Many blacks joined the armed forces. Many blacks moved North where high wages were being paid in the war industry. The blacks’ participation in the war for democracy raised the demand for mor democracy for them on the home front. However, the post-War Era saw the racial policies of the South imitated in the North. White laborers did not like competition from blacks. They excluded blacks from unions and pushed blacks from the more desirable jobs in industry, federal employment and crafts. In the gid-1920’s the membership of the Ku Klux Klan reached five million. In the 1920’s and the 1930’s, more Jim Crow Laws were passed. In 1926 in Atlanta, Georgia, a law was passed that forbade barbers to serve women or children under age fourteen. At that time, All barbers were black. Four states, Mississippi, Florida, Alabama and Georgia had laws requiring Jim Crow taxis. White passengers were only driven by white taxi drivers. Black passengers were only to be driven by black taxi drivers. In 1944, the Virginia Legislature passed a law requiring separate waiting rooms and other facilities at airports. In 1932, a law was passed in Atlanta, Georgia prohibiting amateur baseball clubs of different races from playing within two blocks of each other. In 1933, Texas prohibited blacks and whites from boxing with each other. In 1937, the state of Arkansas segregated race tracks and gaming establishments. In 1935, Oklahoma segregated both races while fishing and boating. In 1930, a law in Birmingham, Alabama made it unlawful for black and whites to play together or keep company with one another. In the 1930’s, racial tensions lessened. A new liberal administration was making a sincere attempt to improve the lot of blacks and whites. In the early 1940’s, the North was exerting pressure on the South to abolish segregation. The Supreme Court became a leader in reversing the trends of segregation that it had endorsed during the First Reconstruction. The most monumental Supreme Court decision of this century in civil rights was Brown v. Board of Education. It reversed a constitutional trend that began in the late 1800’s. It marked the beginning of the end of Jim Crow. Presently, blacks are enjoying equal civil rights under the law. All kinds of segregation and discrimination have been declared unconstitutional. The underlying prejudices and subtle racism are slower to die. It is these prejudices that make it difficult for true integration to occur presently in our society. How to cite Desegragation of Schools, Papers

Physical Security Essay Example

Physical Security Essay Physical Security Name: Institution: Physical Security We will write a custom essay sample on Physical Security specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Physical Security specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Physical Security specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Chapter 5 1. The main purpose of this chapter is to examine how people can design their environment as a way of preventing crime. The author provides different strategies that people can use in environmental design in order to help prevent and reduce crime. Design strategies such as defining the borders in a controlled space, providing transitional zones that are clearly marked, and using natural barriers in re-designating space are some of the environmental design strategies that people can use. 2. The key question at the heart of the chapter is how the environmental design can enhance security while preventing crime. 3. The most important information in this chapter is the identification of good and poor design use of some areas such as pedestrian areas and down streets, pedestrian malls, plazas, parking lots and offices. Through this, the author has been able to address the importance of distinguishing between normal and abnormal users of space, and how people can implement design to ensure that more normal users are able to use it. 4. The main inferences in this chapter are that people can use different combinations of environmental design strategies to ensure that they have maximized their security. People are aware of many of the design strategies used in the prevention of crime. However, they need to analyze their environments more to find better usage of these strategies and ways of ensuring that they are able to maximize the available resources in the environment for the purposes of preventing crime. 5. The key concepts we need to understand in this chapter are abnormal users, normal users, space, and environmental design 6. The main assumption underlying the author’s thinking is that organizations understand their objectives in trying to enhance security and prevent crime. The author assumes that this is so because he emphasizes that the purpose of the planners involved in crime prevention through environmental design is to meet the objectives of the organization and not to concentrate on security and crime matters only, thus helping to prevent crime in the end 7a. If people take seriously what this author is saying, some important implications are that they will be more concerned with planning different facilities before they start construction, that they will use their environment to their advantage in matters related to crime prevention, and that they will seek better ways of using land and other environmental resources. 7b. If we fail to accept what the author is saying, some important implications are that people will continue building without a clear direction and without proper realization of the importance of the environment and that people will continue focusing on aesthetics when designing, at the cost of security and functionality. Questions Raised Has the increase in cities and towns, in terms of the buildings that have been set up contributed to an increase in crime? Is there any relationship between neglect of the environment and increase in crime rates of a particular area? In what way can the physical environment act n enhancing security? Chapter 14 1. The main purpose of this chapter is to highlight how technology has helped in improving security in different areas. The authors focus on the use of CCTV, noting that many people and organizations have come to accept it, and they have installed it in different areas, and this has contributed to a decrease in the crime rates. Improved technology has led to the improvement of digital video, which can be used for security purposes. 2. The key question at the heart of the chapter is how the development and advancement of technology has contributed to better security and the different forms of technology that are used to enhance security. 3. The most important information in this chapter is technology is important in crime prevention and security enhancement. 4. The main inferences in this chapter are technology is important in helping to improve security, and people should be more willing to accept and adopt the different technologies developed so that they can reduce crime 5. The key concepts we need to understand in this chapter are CCTV, digital, analog, 6. The main assumption underlying the author’s thinking is that people can afford the mentioned technologies, and that they have the technical knowledge needed to use the technology to improve security. 7a. If people take seriously what this author is saying, some important implications are people will be willing to learn more about technology, and they will accept the use of different digital technologies in enhancing security and innovators will become more creative as they seek to reduce the disadvantages of the existing technologies and create new technologies, which will be more effective in deterring crime 7b. If we fail to accept what the author is saying, some important implications are that people will continue opposing the use of CCTV as they will be more concerned with their right to privacy, and that they will continue using traditional methods of crime prevention, which have often time proved inefficient and ineffective Questions Raised Does the use of CCTV and other digital technologies for security purposes really enhance security, or is it a way of invading people’s privacy and personal space? If the use of CCTV is so effective, why do institutions continue reporting incidences of crime, especially theft, even with the obvious knowledge of technological securities available? With technology advancing so rapidly, is there any need to be concerned with taking up any security measures, is it not just a waste of the company’s resources?

Making Six-Figures as an Indie Author

Making Six-Figures as an Indie Author It may seem like a pipe dream, but indie authors can make serious cash. I know quite a few who bring in six-figures, and After much research and observation, I’ve come up with seven key things needed to bring in the big bucks. 1.  Ã‚     Treat writing like a job. If you want the money, you have to put in the time. All of the authors I know making six-figures have many books in their backlist. Most have thirty books or more. To get there, you need to be writing every day. Make a daily word count goal and make yourself accountable to it. It might seem impossible to publish as much as they have, but don’t cut yourself short. Writing is a skill. The more you do it, the faster and better you’ll get at it. 2.  Ã‚     Stay positive. It’s going to take a lot of motivation to publish thirty books. Just remember, with every book you publish, you’re adding to your monthly paycheck. Don’t expect to get rich on one book. Take a more measured strategy and go for the long tail. There are many authors getting large checks each month who haven’t hit the NYT’s bestseller list with a book. Keep a steady goal in mind and push yourself to get there. 3.  Ã‚     Research the market. It won’t do you any good to publish thirty books if no one is buying them. Go to Amazon and look at the indie books making bank in your genre. What do they have in common? Buy at least ten and read them. List similarities and tropes that are pulling the readers in. Find common themes. Then find a way to weave similar things into your own books, in your own world. This is called writing to market. Don’t treat it like it’s a dirty thing. It’s another tool in your writing toolbox. Buy books on how to write to market as an indie author and use that tool. It doesn’t mean you can’t ever write a book just for the love of writing. You can do both. 4.  Ã‚     Hone your craft. Don’t ever think you’re done learning how to write. Go to conferences and take classes and workshops. Work with a critique group. Read all the top books on writing in your genre. Even if you’ve read it all, keep going. You might just find something new click into place. 5.  Ã‚     Make yourself look professional. Hire a cover designer and an editor. The last thing you want to do is put your book in a poorly designed package. If you’re not a graphic designer, hire one. Pay an editor. Don’t skimp out on these things or your pocketbook will suffer. 6.  Ã‚     Hang out with other successful authors. No need to re-invent the wheel. Surround yourself with indie authors who have all these things figured out and listen to them. Join an author Facebook group and read the posts. Authors are a sharing bunch. They’ll tell you what ads are working and what to avoid. They talk about what books to read or what YouTube videos to watch. If you’re not doing this, you’re going to get left in the dust. (I recommend 20Booksto50K.) 7.  Ã‚     Don’t be afraid to give your work away. I admit I owe much of my success to giving out ARC’s and making my books free on Amazon. It’s a marketing strategy. Watch the lucrative authors and see how they do it successfully. There’s no guarantee your books will sell well. However, looking at what high-dollar indie authors do and following in their footsteps will give you a better chance to succeed. It’s not an impossible dream. Set those goals and go write.

Brooklyn Bridge Disaster

Brooklyn Bridge Disaster The walkway of the  Brooklyn Bridge was the site of a shocking disaster on May 30, 1883, only  a week after it opened to the public. With businesses closed for a patriotic holiday,  crowds had flocked to the bridges promenade, the highest vantage point in New York City at the time. Near the Manhattan  side of the great bridge a pedestrian bottleneck  became tightly packed, and the shoving of the crowd  sent people toppling down a short flight of stairs. People screamed. The crowd panicked, fearful that the entire structure was in danger of collapsing into the river. The crush of people on  the walkway became intense. Workmen  putting finishing touches on the bridge  raced along trusses to the scene and began tearing down railings to alleviate the crowding. People picked up babies and children and tried to pass them overhead, out of the crowd. Within just a few minutes the frenzy  had passed. But 12 people had been crushed to death. Hundreds more were injured, many seriously. The deadly stampede placed a dark cloud over  what had been a celebratory first week for the bridge. Detailed accounts of the mayhem on the bridge became a sensation in the highly competitive world of New York City newspapers. As the citys papers were still congregated in the neighborhood of Park Row, only blocks from the Manhattan end of the bridge, the story could not have been more local. The Scene on the Bridge The bridge had officially opened on Thursday, May 24, 1883. Traffic during the first weekend was very heavy, as sightseers flocked to enjoy the novelty of strolling  hundreds of feet above  the East River. The New York Tribune, on Monday, May 28, 1883, printed a front page story indicating that the bridge might have become too popular. It ominously mentioned that bridge workers, at one point on Sunday afternoon, feared a riot. The pedestrian promenade was popular on the Brooklyn Bridge. Getty Images Decoration Day, the precursor to Memorial Day fell that  Wednesday, May 30, 1883. After morning rain, the day turned very pleasant. The New York Sun, on the front page of the next days edition, described the scene: When the rain was over yesterday afternoon the Brooklyn Bridge, which had its crowds in the morning, but had become comparatively open again, began to threaten a blockade. With the hundreds who came down town to the New York gates were hundreds of men in the uniform of the Grand Army of the Republic. Most of the people strolled over to Brooklyn, and then turned back without leaving the bridge. Thousands were coming over from Brooklyn, returning from cemeteries where soldiers graves had been decorated, or taking advantage of the holiday to see the bridge. There were not so many on the bridge as on the day after the opening, or on the following Sunday, but they seemed inclined to loiter. There would be an open space of from fifty to one hundred feet, and then a dense jam. Problems became intense at the top of a nine-foot high flight of stairs built into the walkway, near the point at which the main suspension cables passed by the promenade on the Manhattan side of the bridge. The pressing of the crowd pushed some people down the stairs.   Did You Know? Predictions of the Brooklyn Bridges collapse had been common. In 1876, at about the halfway point of its construction, the chief mechanic of the bridge crossed between the Brooklyn and Manhattan towers on a cable to publicly demonstrate confidence in the bridges design. Somebody shouted out that there was danger, reported  the New York Sun. And the impression prevailed that the bridge was giving way beneath the crowd. The newspaper mentioned,  A woman held her baby over the trestle work and begged someone to take it. The situation had turned desperate. From the New York Sun: At last, with a single shriek that cut through the clamor of thousands of voices, a young girl lost her footing, and fell down the lower flight of steps. She lay for a moment, and then raised herself on her hands, and would have got up. But in another moment she was buried under the bodies of others who fell over the steps after her. She was dead when they got her out more than half an hour afterward. Men sprang upon the rails at the side and waved the crowds back from both the New York and Brooklyn sides. But the people continued to crowd on toward the steps. No police were in sight. Men in the crowd lifted their children above their heads to save them from the crush. People were still paying their pennies at both gates and swarming in. Within minutes the frantic scene had calmed. Soldiers, who had been parading near the bridge in  Decoration Day commemorations, rushed to the scene.  The New York Sun described the aftermath: A company of the Twelfth New York Regiment worked hard at dragging them out. Twenty-five seemed to be nearly dead. They were laid along the north and south sides of the pathway, and the people from Brooklyn passed on between them. Men and women turned faint at the sight of the swollen and blood-stained faces of the dead. Four men, a lad, six women, and a girl of 15 were quite dead, or died in a few moments. They had been found at the bottom of the heap. The police stopped grocers wagons coming from Brooklyn, and, carrying the bodies of the wounded and climbing down the planks to the road, laid them in the wagons, and told the drivers to hurry to the Chambers Street Hospital. Six bodies were laid in one wagon. The drivers whipped up their horses and drove with full speed to the hospital. Newspaper accounts of the dead and wounded were heartbreaking. The New York Sun described how one young couples afternoon stroll on the bridge turned tragic: Sarah Hennessey was married on Easter, and was walking on the bridge with her husband when the crowd closed in upon them. Her husband injured his left arm a week ago, and clung to his wife with his right hand. A little girl fell in front of him, and he was thrown upon his knees and kicked and bruised. Then his wife was torn from him, and he saw her trampled upon and killed. When he got off the bridge he searched for his wife and found her in the hospital. According to a report in the New York Tribune of May 31, 1883, Sarah Hennessey had been married to her husband John Hennessey for seven weeks. She was 22 years old. They had lived in Brooklyn. Rumors of the disaster spread quickly through the city. The New York Tribune reported:  An hour after the accident it was told in the vicinity of Madison Square that 25 persons were killed and hundreds wounded, and at 42nd Street that the bridge had fallen down and 1,500 had lost their lives. In the days and weeks following the disaster the blame for the tragedy was directed at the management of the bridge. The bridge had its own small police force, and officials of the bridge company were criticized for failing to place policeman at strategic place to keep crowds dispersed. It became standard practice  for uniformed officers on the bridge to keep people moving along, and the Decoration Day tragedy was never repeated. The fear  that the bridge was in danger of collapsing was, of course, completely unfounded. The Brooklyn Bridge has been renovated to some extent, and the original trolley track was removed in the late 1940s and the roadways changed to accommodate more automobiles. But the walkway still stretches down the middle of the bridge and is still in use. The bridge is crossed every  day by thousands of pedestrians, and the promenade with striking views that drew revelers in May 1883 is still an attraction for tourists today.

A Case Study Of A Small Business And A Reflection On A Program Of Essay

A Case Study Of A Small Business And A Reflection On A Program Of Reading I Have Implemented For The Course - Essay Example Simpson et al. (2011) noted that the use of internet technology is a fairly recent development in small business. They said further that in recent years, more and more small businesses are using internet technology. I tried to find a small business firm that appear to have acquired a wide global reach and yet continued to be a small business. I am interested to find out how a small business firm can do it and yet remain in the category of being a small business. For me such a case is important: the case can provide lessons on how one can have a global reach despite being small or despite being initially small. Towards the end of this work, I will be saying that being small is actually a business strategy for Marketii. Being small is a business decision and strategy that will allow her the greatest chances for survival and resilience in the competitive business world. This realization is an eye-opener that created in me a strong belief that the study of small business firms must reall y include the study of firms like Marketii: SMALL but the decision to be small is actually the result of a business strategy that will allow the firm to acquire the greatest profitability, chances of survival, resilience, and success. There are several ways of defining a small business. However, the way Marketii is being operated defies the expectations suggested from the definitions of Simpson et al. (2011) and D’Amboise & Muldowney (1988).... irms must really include the study of firms like Marketii: SMALL but the decision to be small is actually the result of a business strategy that will allow the firm to acquire the greatest profitability, chances of survival, resilience, and success. There are several ways of defining a small business. However, the way Marketii is being operated defies the expectations suggested from the definitions of Simpson et al. (2011) and D’Amboise & Muldowney (1988). Marketti’s small business structure may be a way of implementing downsizing as a business strategy (Appelbaum et al. 1999). 2. Study Method Because my means and resources are limited and also because I anticipated that business firms like Marketii would be strongly protecting its business secrets, I decided to employ a study method that would allow me to get a large amount of details on a firm by using records and data that are widely accessible to the public. In particular, I maximized the use of the internet for get ting data on Marketti. On hindsight, I believe I have not been wrong on my decision because the data that I have acquired on Marketii allowed me to have a very good and in-depth idea of how Marketii is being managed and on how firms like Marketii, small and yet conducting international operations, are being operated. The study method that I have employed is not inferior because in the process of studying Marketii by using data that are available to the public, I have obtained this important insight for small business: some of the small businesses that we actually see operating in the world of business are small not primarily because the business owners have capital constraints but they are small primarily because it is the business owner’s decision to keep their business small so it would be

Engineering project with management Assignment Example | Topics and Well Written Essays - 1500 words

Engineering project with management - Assignment Example There are several attempts to develop effective high tech stethoscope given the advancement in medical technology. The stethoscope remains one of the least advanced equipment in the doctor’s chambers. This is because some of the developed stethoscopes are expensive or face regular breakdowns hence ineffective. To enhance technological innovation on this instrument medical instruments the electrical and electronic engineers have chipped in to innovate a modern electronic stethoscope to replace the traditional diaphragm type stethoscope. This project was developed on clients request for a complete redesign on the current electronic stethoscope. The clients request that the design should comprise a receiver box, speakers, wireless microphones and a headphone jack. The microphone signals are sent via a quad amplifier. The amplifier filters the signal and implements and initial gain (A) of 3. The mixer receives the two signals which enable the user to choose the microphone of preference for the respective sound quality adjustments. The signal is then passed to another switch providing interactive user ability mode of output between the headphone and speaker. The complete stethoscope is then printed on the board to suit the needs of different users. The current electronic stethoscopes are generally designed for a one time user and are uncomfortable for doctors if used for periods of time. Stethoscopes are the main medical equipment for Anesthesiologists since they have to analyze breath and heart sounds when handling anesthesia cases. The electronic stethoscope makes use of a microphone and speaker system, but it is extremely large for practical uses resulting from large power system. This brings an implication of the need to innovate an appropriate power system. The stethoscope must be redesigned to allow for dual microphone capabilities. The stethoscope is a french physician innovation ‘Rene Theophile’ in 1886 as he was

Brand Loyalty in purchase of Sports Apparels

Brand Loyalty in purchase of Sports Apparels Purpose The following paper tries to determine whether brand loyalty is a mediator between brand name, product loyalty, price, store environment, promotion, service quality and the intention of a customer to purchase sports apparels. The study presented uses Brand Loyalty to investigate the relationship between brand name, product loyalty, price, store environment, promotion and service quality and consumers intention to purchase. Design/Methodology/Approach A questionnaire was distributed to students of B-schools India in the age group of 18 30 years of age asking about their preferences when purchasing sports apparels. The results of the questionnaire were analyzed using the four step method for mediation analysis Findings Brand Loyalty partially mediates brand name, product loyalty, price, store environment, promotion, service quality and the consumers intention to purchase. Research limitations/Implications The biggest limitation was that the study was confined to the age group of 18-30 years of age. Also it doesnt explore the factors which constitute the independent variables. Future study needs to widen the scope of study by including consumers in the age group of 30 plus. Also it needs to incorporate the factors which influence consumer to recommend the product to others. Practical Implications The managerial implications of the research are immense. It guides mangers to choose the most important factors while opening up a new store as the study establishes that service quality is the most important factor which influences the consumers decision to buy sports apparels Originality/Value This paper is one of the first studies which examines how brand name, product loyalty, price, store environment, promotion and service quality translate into intention to purchase. Paper Type Research Paper Introduction Indians nowadays have developed a fetish for sportswear. This impact can be seen across all age groups; Be it youngsters in the nascent stages of skill-development in the area of interest in the sports domain, athletic adolescents, young men and women with their addiction to gymnasiums or mid-aged and old people who try and look trendy when they go for their daily walks or perform light exercises. This has resulted in a huge demand for sports apparels and it can be seen in the huge variety of sport apparels developed by major brands like Nike, Adidas, Puma etc. A positive trend was observed in Italy in purchase of sportswear in summer/spring. (Dusi, 1999). Though there are very few retailers of sportswear in the market but the competition is very fierce among them. A paper by Wernerfelt in 1991 shows that customers are willing to buy more if the brand name is considered to be superior. (Wenerfelt, 1991) Managers realize that brand retention is a very important factor that decides consumer behavior. They also consider customer retention as a very important factor that actually decides performance of a particular brand (Sasser, 1990). Hence knowledge of brand loyalty is a must for managers. Factors of Brand Loyalty: The independent variables Brand Name ( (Aaker, 1996); (B.D., 2000); (R.W., 1978): Brand name plays a pivotal role in customer retention of advertisements in comparison to a product which is not endorsed by any brand, A brand name may influence a persons buying behavior since hard core followers of a brand purchase all products of a particular brand irrespective of the intrinsic factors. Such dedication to a particular brand is decided by both emotional and physical attributes of the brand name. The complete importance of a brand comes into picture when a choice is to be made between 2 similar products. In such cases the product with a better brand name would be preferred. Product Quality (G.S., 2005), (D.A., 1988), (C., 2000) Consumer may return to a brand repeatedly if it scores high on product quality. The factors which decide the quality can be fitting, size measurement, color, function and performance of merchandise. Fitting is of paramount importance in apparels since they actually define the comfort level of an individual using them. Material once again is important since it defines the durability of the product. Some customers also relate to a particular color. Also how long it takes for the color to fade also determines its quality. Functional attributes like breathable, water-resistance, easy to wash are other parameters which decide the quality of the product. The performance of the merchandise also effect customer psyche since a merchandise having huge sales would make the customer think that the quality of the product must be good to generate such sales. Price ( (B.D., 2000): (Rayner, 1999); (Krishnamurthi, 1991)): Price is another important factor in consumer behavior. If a customer is a hard-core loyalist then he would be willing to pay a premium for the brand in consideration and would be relatively less sensitive to prices. A customer has a perceived value of a product in his mind and a favored brand name enhances this value by leaps and bounds. Hence here the customer is willing to pay more than the expected price if the brand name is preferred. A loyal customer is less price sensitive. Store environment A stores environment, its location and the number of outlets it has also influence the consumers shopping pattern ( (Evans, 1996); (Milliman, 1982); (Grewal, 2002)). If a consumer is satisfied with the variety of products available in a store and the services provided to him then e becomes loyal. Also characteristics of other shoppers, the behavior of salespersons, the displays, the store design, and the advertisements displayed, signs, colors etc. are other factors that affect consumers. Also if the store is attractive from the inside, the shopper would be encouraged to spend more time inside the store and may purchase more which ultimately would affect his loyalty to the brand which owns the store. Perceived store image also has a direct impact on the intention to purchase. Promotion ( (Czernawski, 1999); (Evans, 1996); (Komal)): Promotion forms one of the most important components of the 4 Ps of marketing. It includes advertising, sales promotion and personal selling. Advertising includes print media, electronic media and billboards. The paper by Evans shows that how advertising shapes a key role in determining whether a person becomes loyal to a brand or not. A lot of times advertisements are the first point of contact between a person and the product and hence the image and perception of the product is formed in the mind of the customer through this mode only. Thus good advertisements in any form are a way to attract brand switchers and generate loyalty among them. A research paper by Komal Nagar lays emphasis on the fact that consumer promotions have a positive impact on brand switchers but not on brand loyalists. Service Quality ( (Yonggui)Service quality is a form of personal selling only since it includes direct contact between a salesperson and the customer. A lot of time impulse buying is motivated by salespersons only. If the salespersons are friendly enough then such kind of stores is generally preferred others. If a bonding develops between the salesperson and the customer then it gradually spreads over to customer and the brand/store. Also personalization in the form of personal attention the customers gets at a store significantly influences loyalty. In banks and other financial institutions service quality is the most important factor that determines reputation. Research Background and Hypothesis Price and Brand Loyalty Wakefield and Inman (2003) define price sensitivity as the extent to which individuals perceive and respond to changes or differences in prices for products or services. Further, Jin and Suh, (2005) define Price consciousness or price sensitivity as the degree to which the consumer focuses exclusively on paying low prices. Customers are generally seen to be price sensitive, and sales promotions have a significant effect on their choice behavior (Gazquez-Abad, 2009) characterizing the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment. Brand loyalty towards clothes in a leading market, sometimes called Generation Y is also significantly influenced by price consciousness It was one of the three variables recognized as having a positive influence on brand loyalty. According to Cadogan and Foster (2000), price is probably the most important consideration for the average consumer. But Consumers with high brand loyalty are willing to pay a premium price for their favored brand, so, their purchase intention is not easily affected by price. Other studies also suggest that Brand loyal customers tend to be less sensitive to price. Further, research suggests that price shows a positive relationship with brand loyalty Price has also increasingly become a major point in consumers judgments of offer value as well as their overall assessment of the retailer In addition, customers have a strong belief in the price and value of their favorite brands and they compare and evaluate prices with alternative brands (Evans, 1996); Consumers satisfaction can also be built by comparing price with perceived costs and values. If the perceived values of the product are greater than cost, it is observed that consumers will purchase that product. Ho: There is no significant and positive relationship between price and brand loyalty on consumer sportswear. Ha: There is a significant and positive relationship between price and brand loyalty on consumer sportswear. Product Quality and Brand Loyalty Quality is relatively tough to define. If Japanese philosophy is to be kept in mind, then quality is zero defects. According to another definition, quality is conformance to requirements (Parasuraman, Zeithaml and Berry 1985). Here a difference needs to be made between perceived and objective quality. Perceived quality has been defined as the consumers judgment about a products overall excellence or superiority. Perceived product quality is a global assessment characterized by a high abstraction level and refers to a specific consumption setting Objective quality refers to the actual technical excellence of the product that can be verified and measured (Monroe and Krishman, 1985). Romano and Vinelli (2001) state that quality must be guaranteed in apparel sector for customers to remain brand loyal. Consumers today are becoming more and more quality conscious. Quality Consciousness is defined as the tendency of consumers to intentionally search and get the highest possible quality products in their purchases (Sporles and Kendall 1986). Brand loyalty towards clothes among a leading market called Generation Y is significantly influenced by quality consciousness. (Ertekin.) Functional attributes in sportswear include quick-dry, breathable, waterproof, odor-resistant, lightweight, and antimicrobial and finally, durability which is the use life of garments. For instance, some consumers wear their sportswear for heavy work and some for leisure and sports, as they need a lot of movement, while durability is an important consideration in purchasing sportswear (D.A., 1988) Perfectionist or quality consciousness is defined as an awareness of and desire for high quality products, and the need to make the best or perfect choice versus buying the first product or brand available. (Sproles, 1986) This indicates that quality characteristics are also related to performance. Also notable is the fact that consumers may repeat purchase a single brand, or switch between different brands depending on the product quality offered. Ho: There is no significant and positive relationship between product quality and brand loyalty on consumer sportswear. Ha: There is a significant and positive relationship between product quality and brand loyalty on consumer sportswear. Store environment Brand Loyalty Retail store perceptions such as store image and familiarity are extensively studied for apparel brands. (Forney, Park and Brandon 2005) Brand reputations and evaluations are built up over time evoke sales as consumers tend to be brand loyal and brand driven under the influence of store attributes such as staff, layout, location atmosphere. Fulberg (2003) adds that using merely music in a store to create attitudinal loyalty for the brands can be possible. Further Omar (1999) emphasized that the store environment was the single most important factor in retail marketing success and store longevity. If consumers find the store to be highly accessible during their shopping trip and are satisfied with the stores assortment and services, these consumers may become loyal afterwards (Evans et al., 1996). The stimuli in the store, such as the characteristic of other shoppers and salespeople, store layout, noises, smells, temperature, shelf space and displays, sign, colors, and merchandise, affect consumers and serve as elements of apparel attributes. (Abraham, 1995) Also background music played in the stores affects attitudes and behavior. The slow-beat musical selection leads to higher sales volume as consumers spend more time and money in a conducive environment. Research also suggests a positive and significant relationship between store environment and sportswear brand loyalty. Ho: There is no significant and positive relationship between store environment and brand loyalty on consumer sportswear. Ha: There is a significant and positive relationship between store environment and brand loyalty on consumer sportswear Brand name Brand Loyalty Famous brand names can disseminate product benefits and lead to higher recall of advertised benefits than non-famous brand names. (Evans, 1996) In case there are a lot of brand names in the market, many of which are unfamiliar, consumers may prefer and trust the major brand names. Also brand personality provides links to the brands emotional and self-expressive benefits for differentiation. This is important for brands which have only minor physical differences and are consumed in a social setting where the brand can create a visible image about the consumer itself. This is an especially valid point for sports apparels industry. Brand name is the creation of an image or the development of a brand identity and is an expensive and time consuming process. Consumers generally tend to perceive the products from an overall perspective, associating with the brand name all the attributes and satisfaction experienced by the purchase and use of the product. Ho: There is no significant and positive relationship between brand name and brand loyalty on consumer sportswear. Ha: There is a significant and positive relationship between brand name and brand loyalty on consumer sportswear. Promotion Brand Loyalty Promotion is a marketing mix component which is a kind of communication with consumers. Promotion includes the use of advertising, sales promotions, personal selling and publicity. Research suggests that if one brand is sufficiently stronger than the other and if advertising is cost effective, then the stronger brand loyalty requires less advertising than weaker brand loyalty, but a larger loyal segment requires more advertising than a smaller loyal segment. Moreover, stronger brand loyalty requires more trade promotion spending under these conditions. (Aggarwal, 1996) According to Rowley (1998), promotion is an important element of a firms marketing strategy. Promotion is used to communicate with customers with respect to product offerings, and it is also a way to encourage purchase or sales of a product or service. Sales promotion tools are used by most organizations in support of advertising and public relations activities, and they are targeted toward consumers as final users. Advertising is known to be a non-personal presentation of information in mass media about a product, brand, company or store. It greatly affects consumers images, beliefs and attitudes towards products and brands, and in turn, influences their brand loyalty (Evans et al., 1996). Ho: There is no significant and positive relationship between promotion and brand loyalty on consumer sportswear. Ha: There is a significant and positive relationship between promotion and brand loyalty on consumer sportswear. Service quality Brand Loyalty Service quality is commonly defined as the service which should correspond to the customers expectations and satisfy their needs and requirements (Gronroos, 1990). Service quality is a kind of personal selling, and involves direct interactions between the salespeople and potential buyers. Consumers shop at specific stores because they like the services being rendered and are assured of certain service privileges. The impact of salespeople-consumer relationships more often than not result in long term orientation of consumers towards the store or brand. Trust in salespeople appears to relate to overall perceptions of the stores service quality, and results in the consumer being totally satisfied with the stores in the end. Additionally, personalization (i.e. reliability, responsiveness, personalization and tangibles) significantly influence consumers experience and evaluation of service, and in turn, affects the brand loyalty of consumers (Mittal, B. and Lassar, W.M., 1996). Gronroos (1990) notes that the quality of a service as perceived by customers has three dimensions attached to it: functional (or process) dimension, technical (or outcome) dimension, and image. Ho: There is no significant and positive relationship between service quality and brand loyalty on consumer sportswear. H1: There is a significant and positive relationship between service quality and brand loyalty on consumer sportswear. Brand Loyalty as a mediator and Intention to purchase Brand loyalty is defined largely as a consumers strong commitment towards a particular brand to the extent where the consumer will be motivated to obtain that brand exclusively on every purchase transaction and is constantly looking out for any marketing activities related to the brand (Baldinger, 1996). Loyalty is one factor that many studies have shown to have a strong influence on purchase decision (Alvarez et al., 2000). Research suggests that brand loyalty is the main variable which influences the purchase decision process of both national and store brands. Loyalty does not only influence the decision of store choice, but also the brand choice and the quantity of products purchased. Studying purchase intentions is very important in the retail segment, including sports apparels. Several studies have reported a positive correlation between purchase intentions and purchase behavior. (David, 1996) Impulse purchase is also very important for a segment such as sportswear. (Armstrong, 2006)revealed that approximately 30% of the total purchase of university athletic teams licensed merchandise was impulsively purchased by the universitys students. Ho: There is no significant and positive relationship between brand loyalty and intention to purchase on consumer sportswear. H1: There is no significant and positive relationship between brand loyalty and intention to purchase on consumer sportswear. The model illustrating the constructs is given below: Methods Measures The constructs were measured with the help of Likert scales. They responses ranged from 1(strongly disagree) to 5(strongly agree), except in the case of intention to purchase scale which ranged from 1(strongly disagree) to 7(strongly agree). Sample The sample was collected using an online questionnaire. A total of 146 people responded to the questionnaire. No personal information of the respondents was collected, apart from their age, as the study focuses on the age group of 18-30. Intention to purchase: Intention to purchase was measured with a three-item scale found in a paper by Baker, Michael J. and Gilbert A. Churchill, Jr. (1977). A sample item is If you needed a sport apparel would you prefer this brand if you saw it in a store longer? Brand name: Brand name was measured with a four-item scale found in a paper by Cadogan, J. W. and Foster, B. D. (2000). A sample item is the prestigious brand name and image attract me to purchase this brand Product Quality: Product quality was measured with a five-item scale found in a paper by Sproles, G.B. and Kendall, E. L. (1986). A sample item is the materials used by the brand of the sportswear are comfortable Price: Price was measured with a two-item scale found in a paper by Cadogan, J. W. and Foster, B. D. (2000). A sample item is the increased price would not hinder my purchase decision Promotion: Promotion was measured with a three-item scale found in a paper by Wong Foong Yee and Yahyah Sidek (2008) A sample item is advertisements of the brands attract me to purchase more frequently. Service quality: Service quality was measured with a four-item scale found in a paper by Mittal, B. and Lassar, W.M. (1996). A sample item is the salespersons of the stores are well trained and knowledgeable Store environment: Store environment was measured with a four-item scale found in a paper by Dhruv Grewal, R. Krishnan, Julie Baker, Norm Borin. A sample item is the brand has good store locations and easy to access Brand loyalty: Brand loyalty was measured with a four-item scale found in a paper by Odin, Yorick, Nathalie N. Odin, and Pierre Valette-Florence (2001). A sample item is the brand name is the first thing I look for when I purchase sports apparels Step 1: It summarizes the results of a regression analysis using intention to purchase as the criterion variable and the six independent variables as predictor. It is clear that the independent variables are significantly related to intention to purchase of sports apparels. The values achieved are R2 = 0.374, F = 13.846, p Service quality and Store environment were most significantly related to intention to purchase. Step 2: It summarizes the results of a regression analysis using brand loyalty as the criterion variable and the six independent variables as predictor. Results signify that independent variables are also significantly related to brand loyalty. The values out of regression are R2 = 0.358, F = 12.913 and p Service quality again was most significantly related to brand loyalty. Step 3: It summarizes the results of a regression analysis using intention to purchase as the criterion variable and brand loyalty and six independent variables as predictor. From the results obtained we can see that all the independent variables and brand loyalty are significantly related to intention to purchase. The values out of regression are R2 = 0.391, F = 12.650 and p Brand loyalty and store environment were more significantly related to intention to purchase than other variables. The values of beta for all the independent variables in step 1 were greater than their values in step 3. This signifies that the relationship, although still significant, is reduced in magnitude. Hence there is a partial mediation effect. Service quality was most significantly related to intention to purchase out of all the six independent variables. Price and promotion, on the other hand, were least significantly related. Discussion and Implications The current study explored the intention to purchase vis a vis Brand Loyalty. Brand name, Product quality, Price, Service Quality, Store environment and promotion as independent variables. The mediator here was Brand Loyalty. The study was unique in the sense that it explored the intention to purchase while considering the factors of brand loyalty. This study provides an effective tool to apparel makers while opening up a new store in the sense that it enables them to exploit the major factors to leverage upon the buyers intention to purchase by focusing more on the factors which affect the Brand Loyalty the most. Among the factors of Brand Loyalty service quality emerged as the single biggest factor which partially mediated by Brand Loyalty influences the customers intention to purchase. The results entail that sales person consumer relation will more often than not result in long term association of the consumer with the brand. Also it is clear from the results obtained that users dont consider promotion as a factor while deciding upon the apparel to purchase as it has the lowest correlation with the consumers intention to purchase. Also price considered as an important factor in previous researches emerged as another factor which is insignificant compared to other variables except for store environment. This can be explained on the basis that the consumers already have an image of the brands. This is enforced by factors like service quality, product quality etc. and the price factor is not given any weightage. There is also a second reason for this. This is that all the brands we included i n the consideration set of the people filling up the survey are priced similar. This is a very important result in the sense that it guides the apparel stores to provide better service. Another important result which emerged was the insignificance of promotion. Promotion here comprises both advertisements plus the discounts given in the form of clearance sales, sweep stakes, coupons etc. This doesnt contribute to consumers long term brand loyalty. Although it can lead to sudden interest in consumers mind regarding the particular brand offering the discount but it certainly doesnt translate into long term brand loyalty. Brand name is another factor which emerges as a strong variable which important influences the consumers intention to purchase. Consumers tend to perceive the products from an overall perspective, associating with the brand name all the attributes and satisfaction experienced by the purchase and use of the product. But it is clear from the research that it cannot be attributed as the single biggest factor which influences the consumers brand loyalty or intention to purchase. Limitations The biggest limitation of the study which stems from the design of the research is the focus on the age group 18 to 30 years of age. We controlled this variable consciously to study the behavior in this age group. But the age group 30+ is a very big chunk of consumers who buy sports apparels. Taking into account their preference is bound to change certain findings in the study presented above. Another important limitation of the study is that the study doesnt explore the factors which make up the independent variables i.e. factors like promotion entail a multitude of factors like advertisements, personal selling, discounts, clearance sales and sweepstakes. All these factors in promotion and many more in factors like store environment, service quality could not be explored. This stemmed from the fact that if we had decided to explore all these factors then the questionnaire would have been very long. Another thing where the study lacks is that it doesnt explore how to retain customers . Although brand loyalty is very important factor in retention of consumers but this is not the only factor. Scope for Future Research There is a lot of scope for improvements and enhancing the results obtained in the research presented. The biggest perhaps is to include the consumers in the age group above 30 years and above. This is because that they form a big chunk as consumers in the sports apparels. The inclusion of consumers in this age group will provide a holistic study of their preferences. Another way forward is to incorporate in the study the factors which influence the consumers to recommend the product to other. Word to word mouth is very important factor especially in the peer group in the age group of 18 30 years of age. Also as stated in the limitations study we could not include the factors which make up the independent variables e.g. exploring which factors influence the most in service quality so that the store owner can concentrate on those factors more in order to provide customer an enriching experience so that long term relationship between consumers and the brand.